Facebook is huge right now and most of us are there, but few real estate agents are using it appropriately or to their best advantage.
I will try not to judge you if you are on Facebook playing games like Farmville, but you really need to rethink if this is the highest and best use of the largest network you have access to on any given day.
Instead of farming in Farmville, how about farming for prospective clients?
Few tools have been as effective in my marketing as Facebook. I find it to be uniquely handy at staying in touch with a large number of people in a low key and fun way. It is also a wonderful way to keep reminding my sphere that I am in real estate…but careful here, we don’t want to be spammy about it!
So turn off the games and start using Facebook to plant the seeds for future business. Here are a few tips for the real estate agent who is looking to learn how to tailor their marketing to Facebook.
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